Our strategy is built on three pillars:

• Solution-selling – We look at a challenge in its entirety and can offer better performance from lower energy consumption. We will increase whole solutions sales in the most mature core markets.
• Smart products – We will launch new smart products in terms of intelligence and connectivity, sustainability and aesthetics – to deliver higher customer value and promote sustainability.
• Growth markets – We can capture biggest opportunities beyond our current core markets. We will expand into markets and geographies where we can reach the biggest change.

We are also supportive of growth through M&A opportunities that support consolidation and expansion.

Our strategy is supported by:

• Operational excellence — pivoting to the next level of efficiency in operational, commercial and business support.
• People and culture — focusing on employee engagement, values, leadership, skills and competence development.