Our strategy is built on three pillars:

  • Solution-selling – We look at a challenge in its entirety and can offer better performance from lower energy consumption. We will increase whole solutions sales in the most mature core markets.
  • Smart products – We will launch new smart products in terms of intelligence and connectivity, sustainability and aesthetics – to deliver higher customer value and promote sustainability.
  • Growth markets – We can capture biggest opportunities beyond our current core markets. We will expand into markets and geographies where we can reach the biggest change.

We are also supportive of growth through M&A opportunities that support consolidation and expansion.

Our strategy is supported by:

  • Operational excellence — pivoting to the next level of efficiency in operational, commercial and business support.
  • People and culture — focusing on employee engagement, values, leadership, skills and competence development.
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